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Recovery Marketing ? Hop on and Take a Ride Marketing Articles | March 27, 2002
A little over a year ago and probably before, articles started popping up all over the place about, "Selling in Tough Times Wholesale Michael Carter-Williams Jersey ," , "How To Market in a Down ... and the like. Now that we have seen a


A little over a year ago and probably before, articles started
popping up all over the place about, "Selling in Tough Times," , "How
To Market in a Down Economy Wholesale Nicolas Batum Jersey ," and the like. Now that we have seen a
few, more positive headlines starting to sprinkle
throughout, "Turning the Economical Corner,", "Have We Hit Bottom," Wholesale Jeremy Lamb Jersey ,
what now?

For the sake of prognostication, let me review. No I am not driving
the car by only lking in the rear view mirror.

When times got tough, managers all over the place lked for places
to cut costs. Marketers lked for newer places to sell and to sell
more. Some business managers cut marketing and sales expenses. Let
me state here, once and very clearly, that is the WRONG thing to do.

Jay Conrad Levinson of guerrilla marketing fame says
that "recessionary marketing" is a real opportunity. Bear with me on
this review as we approach some new thoughts on "recovery
marketing." During tough times, customers are lking for real
value. Effective marketing points out that real value to customers
with the ensuing result of increased sales and increased share of
market.

What Jay Levinson state for "recessionary marketing" applies
to "turning ?the-corner-and-coming-back" marketing Wholesale Marvin Williams Jersey , or "recovery
marketing" as well; maybe even more. During recovery, lots of
positioning is occurring, while at the same time skeptics are still
about. During recovery some people chse as their favorite form of
transportation to be hopping on to a bandwagon. Once the bandwagon
fills up, companies lk around at each other and start to feel that
it is almost t late to start up aggressive marketing once again.
The same old adage applies to marketing much like it does to
work? "It's easier to keep it up than catch it up."

Borrowing from "recessionary marketing" and applying the same mind
set, thought processes and applications to recovery marketing, will
further separate the marginal companies from the successful ones.

Recovery marketing boils down to investing in the three things that
should have been invested in when times got tough.

1.)increase the size of orders
2.)increase the frequency of orders
3.)The third item Wholesale Marco Belinelli Jersey , but more costly is to increase the number of
customers you sell to.

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