10 Steps to Creating Your Internet Marketing Plan ECommerce Articles | July 24 Taylor Rapp Womens Jersey , 2006
If you're the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world. Here are 10 steps to creating a viable Internet Marketing Plan for your service business.

If you're the owner of a small service business Cory Littleton Womens Jersey , having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world. If you have a business plan or vision that is written, you only need to integrate this Internet marketing piece into that existing plan. However ds-jersey/" target="_blank">Robert Wds Womens Jersey , if you are like many of my clients, you carry your business and marketing plans in your head without bothering to commit anything to paper.

Here are ten considerations you need to make as you complete your Internet marketing plan:

1. Objective of Internet Marketing Plan: What do you want to accomplish by using Internet marketing? To find new clients? Provide services and info to existing clients? Sell services or products? Educate your target market or your staff about your product or service? Create an online community for your target market? How much money to have to spend each month on this Internet marketing plan? Having a goal and budget in mind will make your marketing more effective.

2. Marketing Funnel: The most successful online business owners have a marketing funnel (think of it as an upside down triangle) through which they "funnel" clients. The process begins from the wide top of the funnel, representing low-cost products or free give-aways Jared Goff Womens Jersey , and moving clients down through the funnel to the narrower portions which represent gradually increasing investments from the clients from your higher-priced products and services. What products and services do you currently offer? Are they at varied price points that would create a funnel effect? What plans do you have to increase your product or service line? Will those new offerings plug gaps in your marketing funnel?

3. Your Competition: Knowing and understanding where you stand among your competitors can you help you strengthen your marketing message. Do a keyword search for the terms someone might use to find your business online. Write down the URL's of your top 5 competitors. How popular and relevant are their sites? You can check their traffic ranking with Alexa, http:www.alexa#traffic, as well as see what other sites link to them. Does your competition offer something unique? Where are the gaps in the service or product offerings?

4. Target Market: Instead of trying to marketing to everyone (the shotgun marketing approach) per-kupp-jersey/" target="_blank">Cper Kupp Womens Jersey , find a clearly definable target market that you can easily describe and locate. Are they male or female? What age group? What industry? What socio-economic group? Where do they hang out on- and off-line? What do they read? To what groups and associations (real and virtual, personal and professional) do they belong? How much money do they make? Can they easily afford your product or service? What keywords are they using to search for businesses like yours online? (Note--you can do keyword research with free downloadable software, http:dKeywords" target="_blank">www.GdKeywords).

5. Solution to a Problem: The reason that someone will buy your product or hire to you to provide a service is to solve a particular problem that they have. What problems and issues plague your target market? How does your product or service solve that problem? How does your solution differ from that of your competitors? What makes you uniquely qualified to provide the solution to their problem?

6. Branding Your Business: Your domain name can either help you be memorable or cast you into a sea of "brandless" solutions. At a minimum Gerald Everett Womens Jersey , you'll want to buy both your personal name as well as the name of your business in the version, if it's available. Then buy the versions of your product names and program names. If you use a full-featured domain registrar, you'll be able to point and mask these domains to internal pages of your web site Todd Gurley II Womens Jersey , or use them as stand-alone sales letter pages.

You may also think of problems faced by your target market or solutions that you provide and buy domain names in the version of those as well. Internet marketer Dean Jackson brands his ebk on how to stop a divorce by owning the domain name, StopYourDivorce, This is a compelling solution to his target market -- men who have been ignoring their wives' complaints of marital dissatisfaction and come home one day to an empty house and a note telling him that she's filing for divorce.

7. Assess your website. Your web site should be visually appealing Aaron Donald Womens Jersey , with one primary font for the text and a simple primary color scheme, along with an easy-to-navigate layout, and readily identifiable buttons to link to other pages in the site. Your content should focus on and address the problems of your visitors and how your product or service can help solve their problems. Rather than listing the features of your product or service Eric Dickerson Womens Jersey , detail the benefits they'll gain from purchasing your product or service. People rarely buy features -- they buy benefits. Don't depend on your web site designer to write your content -- that is best done by you, as you know your business and your target market better than anyone.

Present a clear call to action that is clearly shown on every page of your site. In an online business, your primary call to action should be getting the visitor's name and primary email address by asking him subscribe to your ezine or by giving him access to a free ecourse Authentic Greg Gaines Jersey , special report, audio recor

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