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he benefits of articles a

in Mitglieder 21.10.2019 07:43
von DMT | 401 Beiträge

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Does your website increase confusion or does it reduce confusion.


Remember confused people do not buy; they go lking for more information.


Your job is to give them that information, or at least enough information to give them the confidence to buy your product. You must convince your customers that your product will solve their problem.


You do this by providing factual Wholesale Jose Urena Jersey , focused web content and web copy. What's the difference between web content and web copy?


Web copy is the sales pitch, while web content educates or entertains your customer. That doesn't mean that your web copy can't or shouldn't educate your customer, just that web content shouldn't be a pure sales pitch.


A great example of this is a white paper. A white paper provides your customers with the information to understand what is needed.


They need to understand how your product benefits them, how it solves their problem. Your white paper may even identify a problem they didn't know existed.


If your white paper has identified a need Wholesale Sergio Romo Jersey , your web copy can make an emotional appeal for the sale.


Another example of this is a targeted marketing article published on your website. Where a white paper may tackle a complete subject and take several pages, articles cover a specific piece of the subject.


Breaking the subject into segments allows you to fully exploit each angle of the story, keeping your customer's attention while doing so. Short focused articles are perfect for the short attention spans of our web patrons.


Some of the benefits of articles and white papers are: When posted online they can help drive traffic to your website. Help establish your expertise. Educate your customers. They keep on working long after you post them.


Say you have a white paper explaining how your product works and how it solved a problem for a previous customer. By the end of the paper the reader should be able to say ?I have the same problem. If it worked for that person, it should work for me!?

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