Introduction
The study focuses on the role of social networks in influencing the purchasing decision of online consumers. Chapter 1 provides overall ideas of the study and also its relevance in the Kuwait. The chapter entails the definition of the research problem Nike Air VaporMax Plus Homme Bordeaux Rouge Pas Cher , the research questions, and also the research objectives. It also explains the research method used in the study and the method for analyzing the data. Finally, the paper will present a layout of the chapters in the paper.
1.1 An overview
According to Bronner & De Hg (2014), social networks tend to play an increased role in consumer purchasing decisions. The social networks usually make communication instantaneous and also asking for the opinion of a friend on an item is free and easy. The majority of consumers tend to rely on social media in making a buying decision. Hence, the best way to selling their products is finding ways of influencing the buyers to make a buying decision through demonstrating how the business鈥檚 products will solve an existing problem in a better way than the existing products or even increase their enjoyment and pleasure (Scott, 2012). The online world is a new kind of social communication through connecting people to a variety of online communities.
According to Scott (2012) Homme Nike Air VaporMax Moc Midnight Fog Pas Cher , the social media platforms such as Twitter and Facebk provides businesses with an effectively endear themselves to the wider audience. In the case of Kuwait, the most used social media is Facebk and businesses in Kuwait are using this platform as a means of doing business (Baskerville et al., 2014). Consumers consider the invention of social media as the best thing that ever happened as it offers a platform where consumers can be able to share information and also make informed buying decisions. Consumer Referrals plays a central role in buying decisions. Consumer Referrals is well known in the marketing area as it has a significant impact on purchase decisions (Kiesling et al., 2012). Today, Consumer Referrals appears to be even more important in the impact of consumers鈥?purchasing decision-making process. (Lee et al., 2011). Certainly Nike Air VaporMax Moc 2 Sail Anthracite Pas Cher , Social Media can carry and spread word-of-mouth among numerous users, like none of what other channels have been able to do until now. (Cui et al., 2012). Businesses and consumers have witnessed a fundamental shift in communication due to Social Media tls. Businesses and Consumers can easily share information and make informed buying decisions.
The social networks provide facilities for consumers to interact with each other, access information, reviews, comments Femme Nike Air Vapormax Rose Blanche Pas Cher , and rates that may help them for purchasing decisions in different ways. The aim of conducting this study is to learn the role of social networks in influencing the purchasing decision of online consumers about Kuwait.
1.2 Relevance of the study to the country of Kuwait
There are numerous studies showing the significance of social networks on marketing decisions, which indicates that it is time for business to an emphasis on their social media strategy (Scott, 2012). Kuwait tends to enjoy many advantages for internet and e-commerce growth and development. A major obstacle that limits the development of e-commerce locally relates to the behavior and culture of customers when it comes to purchasing gds and services on credit.
There are a growing number of Kuwaiti businesses expressing their interest in e-commerce. According to a survey by the Arab Advisors Group (200, it showed that the percentage of the spread of e-commerce in Kuwait did reach 10.7% in 2006. Kuwait is still a late adopter of e-commerce. According to Arab Advisors Group (200, the reason for the slow e-commerce development in Kuwait is due to cultural issues, ICT infrastructure Femme Nike Air VaporMax Hyper Punch Pas Cher , privacy and trust issues, and also the procedure on how to protect the rights of all the involved parties. The Arab Advisors Group (200 performed an extensive survey in the mid-2006 targeting the internet users in four Arab countries including UAE, Kuwait, Saudi Arabia, and Lebanon. The survey did cover Internet usage and e-commerce activities in the countries. As UAE ranked first in the rate of annual spending on e-commerce per capital, Saudi Arabia ranked second Homme Nike Air VaporMax BHM Noir Blanche Pas Cher , Kuwait, third, and Lebanon last (Arab Advisors Group 200. Although youths are the majority population of the GCC countries including Kuwait, increasingly using the latest technology, online shopping remain to be under-developed because of the low levels of internet usage and low credit card penetration.
The emergence of the social networks tends to influence people in various ways; thus, it is essential to study the potential role of social networks in regards to consumers purchasing decision. The internet services started in 1992 Homme Nike Vapormax Pale Grise Chaussures Pas Cher , and Kuwait was the first Arab country to offer public internet access in 1994. As of 2012, 74.2% of Kuwait households had internet access (Internet World Stats, 2012). There is not sufficient research done on the role that social media plays in influencing the consumers buying decision. The study will offer a great understanding of the role that social network plays in consumer purchasing decision when focusing on Kuwait.
1.3 Problem Definition
There are more that 875 million buyers shopping online, which indicates how e-business is becoming huge (Nilsen, 200. According to The Arab Advisors Group (2007), e-trade volume surpassed the US $ 4.87 billion in Saudi Arabia Homme Nike Air VaporMax Chaussures Noir Pas Cher , Lebanon, UAE, and Kuwait in 2007. E-trade can change the way business exchanges, the convergence of administration, a matter of government, and raising issues at the heart of strategies. Social media networks are providing different online activities for consumers that include chatting Homme Nike Air VaporMax Laceless Black Night Noir Pas Cher , messaging, gaming, and blogging (Al-fahad, 2011). Facebk is among the most popular social media platform, which allows its members to constru
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